Mooch Marketing a Must Read

Written by: Don Miller

Posted on September 19, 2007 
Filed Under Starting your Online Business

Ken Evoy has posted one of the best articles on the concept of Mooch Marketing online. Be prepared for the truth in this must read post, here is an excerpt…

I’ve been thinking a lot about Mooch Marketing since I first posted on it. One of their favorite techniques is “the success story.”

These success stories/testimonials are either “false impressions” or “true but tricky” (they are the success!) Let’s talk about the latter in some detail after a quick review of the former…

Read the rest Here

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