Selling vs Pre-Selling, A Case Study

Written by: Don Miller

Posted on November 15, 2007 
Filed Under Starting your Online Business

Many of us visit dozen of blogs and websites each day. Some you may bookmark, others you may forget that you were a visitor. What makes the difference? What made you think, no this one is not for me. Personally I am a bit apprehensive of the bells and whistles associated with some websites and blogs. I generally seek information when I visit a website, not a cash register. That is the difference in the Pre-Sell and the Sell.

When was the last time you walked into a retail store, sought out the cash register, opened your wallet or purse and announced, “Here you go, take my card, I am here to spend money! Not lately? The more probable scenario was you took the time to shop and look at the various products in the store, perhaps talked to a store associate, made a decision and then a purchase. Even more probable is it was not your first visit to the store. You were a repeat shopper or customer. The same philosophy applies to the internet.


Recently Caroline Middlebrook burst on to the scene. If you have not visited her site and you are a blogger you are in the minority. As far as I can tell Caroline does not have a single monetization vehicle on her page. What she does have in a unique talent for conveying a message. Her messages are information about Internet Marketing. They are articulated well, perfectly formatted and most importantly, delivered in a non-threatening environment. She is pre-selling. She is building relationships with her future, potential customers. She is building her business in reverse of what out natural tendencies are. She has chosen to monetize last, not first.

Now let’s look at another site. I know this young man personally and have for years and he has a heart of gold. He had an idea some time back and frankly I thought it had merit, but his methodology for sales is faulty. His site is called Ministry Deals. Upon arrival you will see a brief explanation of the process for contributing to your favorite ministry. Obviously he makes money from the dozens of affiliations he has with his vendors. Just setting up his vendors had to be lots of work. After one click you are on the store, you are at the cash register and his pre-sell is over. Ring the cash register please, but does he? Comparing traffic between these two is pointless, there is no comparison, but the smart money is on Caroline.

So where are you with your strategy? I would love to hear from you. Are you on the right track? Think about where you stop each day on the internet. What appeals to you when you get there? Better yet visit your own site a potential customer. Like what you see?


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Comments

3 Responses to “Selling vs Pre-Selling, A Case Study”

  1. LindaKay on November 15th, 2007 9:56 pm

    I am just learning about blogging and developing my own sense what is good and what is not. I just went to Caroline’s blog, because of your post here. And I absolutely agree with you. My favorite blogs are simple, informative and don’t inundate me with advertising.

    In the past, some eight or so years ago, I used the Internet on a regular basis as an IT systems developer and troubleshooter, looking for good, accurate, relevant information as it applied to my work. As I attempted to help a friend the other night with what seemed to me, a relatively simple driver problem, I had an epiphany; the information superhighway of the mid to late nineties has largely become an information bottleneck, riddled with so much advertising that I found it difficult to pursue the task much beyond the two or three pages that appeared on the SE page and I wondered, how can this be, perhaps it was some of my own rusty skill in searching for information, but I don’t recall all the advertisements and sheer volumes of nothingness.

    My hope is that in blogging, I have found a new “niche” and a renewed interest in finding the way back to the information superhighway.

  2. www.educationadvice4u.info » Selling vs Pre-Selling, A Case Study on November 16th, 2007 3:06 am

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