Selling vs Pre-Selling, A Case Study
Written by: Don Miller
Posted on November 15, 2007
Filed Under Starting your Online Business
Many of us visit dozen of blogs and websites each day. Some you may bookmark, others you may forget that you were a visitor. What makes the difference? What made you think, no this one is not for me. Personally I am a bit apprehensive of the bells and whistles associated with some websites and blogs. I generally seek information when I visit a website, not a cash register. That is the difference in the Pre-Sell and the Sell.
Recently Caroline Middlebrook burst on to the scene. If you have not visited her site and you are a blogger you are in the minority. As far as I can tell Caroline does not have a single monetization vehicle on her page. What she does have in a unique talent for conveying a message. Her messages are information about Internet Marketing. They are articulated well, perfectly formatted and most importantly, delivered in a non-threatening environment. She is pre-selling. She is building relationships with her future, potential customers. She is building her business in reverse of what out natural tendencies are. She has chosen to monetize last, not first.
Now let’s look at another site. I know this young man personally and have for years and he has a heart of gold. He had an idea some time back and frankly I thought it had merit, but his methodology for sales is faulty. His site is called Ministry Deals. Upon arrival you will see a brief explanation of the process for contributing to your favorite ministry. Obviously he makes money from the dozens of affiliations he has with his vendors. Just setting up his vendors had to be lots of work. After one click you are on the store, you are at the cash register and his pre-sell is over. Ring the cash register please, but does he? Comparing traffic between these two is pointless, there is no comparison, but the smart money is on Caroline.
The Holiday Season is here,Send ecards for free!
Welcome feel free to look around. Subscribing to my Feed or Newsletter guarantees you don't miss any new content, give it two weeks, you will love it RSS feed. Thanks for visiting! Hope to see you again soon.
Related Posts
- Articles
If you like these Subscribe now, Fresh Content Added Daily The Times They are a Changin Social Media and the Power of Giving The Truth About Home Based Business Opportunities So When Do You Make Money Building Rapport and Relationship with your Readers Lead
The Best Question you can ask Your CustomerAfter research and more research you have discovered you niche. Congratulations! You have decided you want own a Travel Business. Perhaps you chose to share your Photoshop knowledge with the world. You realized people are willing to pay for you
Unique Article Wizard Case StudyRecently I wrote a review on Unique Article Wizard where I suggested you try the most effective article-marketing tool I have ever used. Today I want to present a case study that I implemented to see if I could better
Offer to a Spammer, How could they RefuseThis week I received yet another get rich quick e-mail. Another offer to make me wealthy for doing absolutely nothing. All I have to do is sit back, and watch the money just pour in. Of course it does involve
AboutToday is December 19, 2007 and I suppose it’s about time that I write an about me page. I’m not really sure why I didn’t do this one day one, except that it was one of those things that stayed
Can you start an online Business? YES you canLate in July of 2007 with a mortgage overdue of 2100.00 I checked my bank account. My online access showed $89.23. I began searching for alternatives to make money online. I ran a hugely successful sports memorabilia business up until
Expand your Home Based Business with your Brains not your HandsYears ago, actually more years ago than I care to remember I was a young business owner who thought knew everything. Have you ever met that type of person? As a young man I was full of energy and could
Get Rich Quick Scams do work…. for the ScammersEvery day, thousands of people turn over a new leaf and decide to start a home-based business. One major downside to this process is the unfortunate abundance of work-at-home scams, cleverly disguised as legitimate home-based business opportunities.
Comments
3 Responses to “Selling vs Pre-Selling, A Case Study”
Leave a Reply
Subscribe in a Reader
Tools
I am just learning about blogging and developing my own sense what is good and what is not. I just went to Caroline’s blog, because of your post here. And I absolutely agree with you. My favorite blogs are simple, informative and don’t inundate me with advertising.
In the past, some eight or so years ago, I used the Internet on a regular basis as an IT systems developer and troubleshooter, looking for good, accurate, relevant information as it applied to my work. As I attempted to help a friend the other night with what seemed to me, a relatively simple driver problem, I had an epiphany; the information superhighway of the mid to late nineties has largely become an information bottleneck, riddled with so much advertising that I found it difficult to pursue the task much beyond the two or three pages that appeared on the SE page and I wondered, how can this be, perhaps it was some of my own rusty skill in searching for information, but I don’t recall all the advertisements and sheer volumes of nothingness.
My hope is that in blogging, I have found a new “niche” and a renewed interest in finding the way back to the information superhighway.
[...] admin placed an observative post today on Selling vs Pre-Selling, A Case Study.Here’s a quick excerpt:Many of us visit dozen of blogs and websites each day. Some you may bookmark, others you may forget that you were a visitor. What makes the difference? What made you think, no this one is not for me. Personally I am a bit apprehensive … [...]
[...] a potential customer. I put the emphasis on potential for a reason. You now have an opportunity to pre-sell that potential customer. I wish I could tell you every person who contacts your business will be a [...]