BANS , Browsers , Buyers And Checking Your Stats

Written by: Don Miller

Posted on June 30, 2008 
Filed Under bans

Like many others I have determined checking your stats is the biggest time waster in internet marketing. For those of us who make a living in internet marketing,  full time checking stats interferes with productivity. I need to be productive with every minute spent at the computer and so do you. Two things can happen when you check stats, and both of them are bad, and will affect your bottom line. Let me explain.

1. You check your stats and they are awful

Result, you get discouraged and tell yourself, this isn’t working, thus setting the stage for a slowdown or quitting all together. Don’t do it, keep building sites and keep adding links. At this point you either believe in your business model or you don’t. Now is not the time to quit, or slowdown

2. You check your stats and they are great.

This one is really dangerous. Ahhh, you’re making money and since your making money, maybe it might be a good day to go to the beach, or take some time away. This problem gets worse when you get back from the beach and you check your stats and you made money again. Hmm, how about another day off? Wrong, keep building, keep working.

Browsers and Buyers

I have had BANS sites that produce more traffic than this blog. Most of those sites haven’t produced sales. Why? For many who have invested time in building BANS sites there is frustration. Still others seem to do very well. The difference is the majority are attracting browsers and the successful BANS site owners are attracting buyers. How do you convert browsers into buyers? Obviously keywords, but yet, many still aren’t grasping the keyword game or how to attract buyers to your site.

I bet there are more than a few of you that have a computer site or a scrapbooking site. How many of you are pounding cheap computers or discount scrapbooking supplies? Now lets see , someone wants to buy a cheap computer, so they type that in the old Google search and low and behold there are cheap computers everywhere. This person is in all likelihood a browser, and so are the others that search that term. Oh you may get lucky once in a while, but mostly your traffic stats will look good and your monetization will be crappola. Been there , done that. No thank you

Long tail search terms are the answer to your browser problem. Yes I know you have heard that before, but how many of you are actually working long tail keyword search terms. Look at scrapbooking which is searched over 1700 hundred times a day. You might get a browser or two with that term if you can rank for it , by the way with 39 million plus results , good luck., but what if you took “scrapbook dies” You don’t want the person who wants to explore scrapbooking , you want the person who needs supplies to complete their project. The point is you must explore all the possibilities for ranking keyword terms in your topic or niche. I’m not the first person to say this , but, think like a buyer , not a seller. Some time back I hit upon a keyword search term for one of my sites. I decided to work it and work it hard. It is long tail, very long tail, but the result has been a sale a day for weeks , just off that one term. It can be done, with proper research. Darn, if I can do it, I know you can. So what of you have a site that is not producing? Go back , create a store page , search for a good buying term, and work that term , Good Luck

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Comments

4 Responses to “BANS , Browsers , Buyers And Checking Your Stats”

  1. bloggingzoom.com on June 30th, 2008 12:53 am

    BANS , Browsers , Buyers And Checking Your Stats…

    Oh my goodness I hear about lots of people not making any sales with their Bans sites . I have been fortunate thus far and have learned a few things along the way , which I explain in this post. It not about putting up a site and letting nature take it…

  2. Frank C on June 30th, 2008 11:14 am

    Hi Don,

    One way I’ve found to pique the curiosity of the browsers is to show the lowest price first. While they might not be ready to buy, seeing what they want for less than a $1 compels them to click through to eBay, thus setting a cookie for you. You just have to hope that the eBay sellers they view close the deal, just like in any other affiliate marketing situation.

    The nice thing is that eBay is a great environment for converting browsers to buyers and, as long as your cookie is set, you don’t care who they buy from or what it is. They may click on an old computer link on your BANS site and end up buying cookware but you still get paid.

  3. Don Miller on July 1st, 2008 1:26 am

    Frank I totally agree , impulse buying is a key to success, in fact look at what it did for eBay. Youre right I have received commissions for items I donthave on any of my stores, now if they could get the ACRU credits right

  4. Andrew - Reckless Driving Defense on August 3rd, 2008 1:57 pm

    You\’re absolutely right that the long tail is where we should focus our efforts. That\’s why I like to check my keyword stats and see what searches people are already finding me by. Then I can improve my rankings for those and similar search strings.

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